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undertourism.
A twelve-month editorial program

Doors to Italy.

European travellers do not arrive in Italy by teleport. They arrive at Tarvisio from Vienna, at the Brenner from Munich, at Ventimiglia from Nice. One door per month, for twelve months, in the language of the traveller's home country.

Each border crossing is a door. Each door opens onto a thread that runs the length of the peninsula. The program publishes one door per month, framed in the language of the home-country audience, with a long-form landing piece, a trunk route through the peninsula, and the destinations that anchor it.

The Italia in Tour pass that Trenitalia launched in May is one tool inside this program, not its centre. The door pages explain where the pass works, where it does not, and what to buy at the crossing.

This is also the structurally Interreg-shaped product the platform offers to national tourism boards and regional DMOs on each side of the border. We approach them pair by pair, door by door.

The seven doors

Each row is one publishable program.

  1. 01

    The Carinthian Door

    La Porta Carinziana
    Audience
    Austria, Czechia
    Crossing
    Tarvisio Boscoverde
    Trunk
    Udine → Cividale → Trieste → Po delta → Ravenna → (Salento)
    Published
    May 2026
  2. 02

    The Brenner

    Il Brennero
    Audience
    Germany, Austria
    Crossing
    Brennero → Bolzano
    Trunk
    Trento → Verona → Modena → Bologna → Tuscany → Umbria → Lazio
    In production
    July 2026
  3. 03

    The Karst

    Il Carso
    Audience
    Slovenia, Croatia
    Crossing
    Villa Opicina → Trieste
    Trunk
    Friuli → Veneto plain → Po delta → Romagna Adriatic → Marches → Abruzzo
    In production
    August 2026
  4. 04

    The Côte d'Azur

    La Costa Azzurra
    Audience
    France
    Crossing
    Ventimiglia
    Trunk
    Sanremo → Imperia → Savona → Genoa → Lunigiana → Garfagnana
    Planned
    September 2026
  5. 05

    The Gotthard

    Il San Gottardo
    Audience
    Switzerland, Germany
    Crossing
    Chiasso → Milano
    Trunk
    Genoa → Ligurian arc east → La Spezia → Maremma → Rome → Naples → Cilento
    Planned
    October 2026
  6. 06

    The Simplon

    Il Sempione
    Audience
    Switzerland, Benelux
    Crossing
    Domodossola → Milano
    Trunk
    Piedmont → Monferrato → Cuneo valleys → Ligurian west → Tuscany
    Planned
    November 2026
  7. 07

    The Mont Cenis

    Il Moncenisio
    Audience
    France, UK (via Paris)
    Crossing
    Modane → Torino
    Trunk
    Piedmont valleys → Langhe → Monferrato → Genoa, or eastward to Lake Garda
    Planned
    December 2026
Editorial standards

How this program works.

Each door is published in English first, then translated to the language of the home-country audience (German for Carinthian and Brenner, French for Cote d'Azur and Mont Cenis, Italian throughout). The trunk routes are travelled, not aggregated. Destinations on each trunk get the full eighteen-block template before the door is marked complete.

Partnership disclosures appear at the foot of each door page. To date, no door has commercial partners. When that changes, the disclosure will be explicit and at the top.

For destinations, DMOs and tourism boards considering co-branded editorial visibility on a door, see For destinations.

One door a month, in your inbox.

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