Doors to Italy.
European travellers do not arrive in Italy by teleport. They arrive at Tarvisio from Vienna, at the Brenner from Munich, at Ventimiglia from Nice. One door per month, for twelve months, in the language of the traveller's home country.
Each border crossing is a door. Each door opens onto a thread that runs the length of the peninsula. The program publishes one door per month, framed in the language of the home-country audience, with a long-form landing piece, a trunk route through the peninsula, and the destinations that anchor it.
The Italia in Tour pass that Trenitalia launched in May is one tool inside this program, not its centre. The door pages explain where the pass works, where it does not, and what to buy at the crossing.
This is also the structurally Interreg-shaped product the platform offers to national tourism boards and regional DMOs on each side of the border. We approach them pair by pair, door by door.
Each row is one publishable program.
- 01
The Carinthian Door
La Porta CarinzianaAudienceAustria, CzechiaCrossingTarvisio BoscoverdeTrunkUdine → Cividale → Trieste → Po delta → Ravenna → (Salento)PublishedMay 2026 - 02
The Brenner
Il BrenneroAudienceGermany, AustriaCrossingBrennero → BolzanoTrunkTrento → Verona → Modena → Bologna → Tuscany → Umbria → LazioIn productionJuly 2026 - 03
The Karst
Il CarsoAudienceSlovenia, CroatiaCrossingVilla Opicina → TriesteTrunkFriuli → Veneto plain → Po delta → Romagna Adriatic → Marches → AbruzzoIn productionAugust 2026 - 04
The Côte d'Azur
La Costa AzzurraAudienceFranceCrossingVentimigliaTrunkSanremo → Imperia → Savona → Genoa → Lunigiana → GarfagnanaPlannedSeptember 2026 - 05
The Gotthard
Il San GottardoAudienceSwitzerland, GermanyCrossingChiasso → MilanoTrunkGenoa → Ligurian arc east → La Spezia → Maremma → Rome → Naples → CilentoPlannedOctober 2026 - 06
The Simplon
Il SempioneAudienceSwitzerland, BeneluxCrossingDomodossola → MilanoTrunkPiedmont → Monferrato → Cuneo valleys → Ligurian west → TuscanyPlannedNovember 2026 - 07
The Mont Cenis
Il MoncenisioAudienceFrance, UK (via Paris)CrossingModane → TorinoTrunkPiedmont valleys → Langhe → Monferrato → Genoa, or eastward to Lake GardaPlannedDecember 2026
How this program works.
Each door is published in English first, then translated to the language of the home-country audience (German for Carinthian and Brenner, French for Cote d'Azur and Mont Cenis, Italian throughout). The trunk routes are travelled, not aggregated. Destinations on each trunk get the full eighteen-block template before the door is marked complete.
Partnership disclosures appear at the foot of each door page. To date, no door has commercial partners. When that changes, the disclosure will be explicit and at the top.
For destinations, DMOs and tourism boards considering co-branded editorial visibility on a door, see For destinations.
One door a month, in your inbox.
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