Reach the travellers already looking for the other 90%.

Undertourism is the consumer-facing discovery platform for Europe's lesser-visited regions — built in alignment with the EU's 2026 Strategy for Sustainable Tourism. Our readers are independent, values-driven travellers actively choosing the quieter half of the continent. If your region is one of the places that strategy is trying to put on the map, this page is how we work together.

Who reads us

Conscious explorers and slow-travel planners — the people deciding where to go next precisely because they are done with the crowded hotspots. They read long-form, they travel by train, they trust an editorial line with a published methodology over a sponsored listicle. They are exactly the demand the EU strategy wants redirected toward emerging destinations, and they are hard to reach through conventional destination marketing.

What you can work with us on

Co-branded visibility on a Door. Our Doors to Italy program publishes one cross-border rail corridor a month, in the language of the traveller's home country. Each door is a natural joint product for the tourism boards on both sides of a border — the Carinthian Door for Austria and Friuli, the Karst for Slovenia and Croatia, and so on. We approach these pairings as co-funded editorial, not banner advertising.

Destination dossiers. A fully researched, fact-checked destination page or micro-region cluster built to our 18-block template, with the structured data (density score, season profile, transport, accessibility) that makes a place discoverable and comparable.

Content partnerships & EU-funded projects. We are structured to participate in Interreg and SMP-COSME-shaped consortia as the consumer-facing content and dissemination partner — the layer the EDEN network and most DMOs have never built for themselves.

What we will not do

We do not sell inclusion. A destination earns a page by meeting at least two of the four criteria in our methodology and having a local actor we can actually speak to — never by paying to be listed. Every sponsored or co-funded page carries a visible disclosure line at the top, as required by the EU Digital Services Act. The full rules are on our editorial standards page, and they are not negotiable: the credibility that makes this audience worth reaching is the credibility we are protecting.

How engagements are priced

Scope first, price second. We work in fixed-scope packages — a single destination dossier, a door co-sponsorship for a publication window, a multi-destination regional cluster, or a project-funded work package. We are a lean operation, which keeps the work fast and the rates proportionate. Tell us the region and the goal and we will send a one-page proposal with a fixed fee.

Start a conversation

Write to partnerships@undertourism.eu with your region and what you are trying to achieve. We reply to every serious enquiry, and we will tell you honestly if your destination is a fit for the platform or not.